Baldetti Winery: Marketing Intern

This summer, I had the opportunity to study abroad in Siena, Italy, where I focused on wine marketing and sustainable business while interning with Baldetti Winery, a third-generation, family-owned winery in the Cortona region. While taking courses in wine marketing, sustainability, and cultural communication, which helped me understand the wine industry, the importance of sustainability in Italian production, and how to effectively engage within the local culture, the most impactful part of my experience was working directly with the Baldetti team. Throughout the internship, I collaborated with a group to develop a comprehensive marketing and wine tourism strategy, culminating in a final pitchbook presentation that focused on increasing brand visibility, strengthening sustainability messaging, and targeting key audiences such as Gen Z travelers and eco-conscious consumers. Our work included conducting a full market and competitor analysis, identifying growth opportunities, and creating strategic recommendations such as hosting distributor events, enhancing digital storytelling, and implementing a sustainability coordinator role to better track and communicate environmental impact. We also emphasized the importance of authentic storytelling, family heritage, and experiential marketing to build stronger connections with customers. Over the course of six weeks, I gained hands-on experience in international business strategy, marketing analysis, and sustainability practices, while developing a deep appreciation for Italian culture and the wine industry, an experience that was both professionally and personally transformative.